Why brands use Social Media and What they Gain out of it? - Yash Ghatalia

Social media marketing is considered a powerful weapon in the field of online marketing. It is mainly used to build awareness of a brand and credibility of a business online with customer or create awareness for brand. It is also vital for a company that is looking forward to actively engage with their customers.

Why Brand needs Social Media ?

1.     User engagement – Brands should keep their user engagement or keep involving their customer in their products.

2.     Active participation – It is important to be more active if a business wants to achieve desired results. One needs to log in regularly to check what is going on. A proper plan should be in place to know what is expected from the audience. When you are more active, you will come to know what people have to say about you, your business and your products or services. You will also come to know about the needs of your customers.

What Brands gain from Social Media Marketing?

1.     Exposure – People will be directly expose to the brands and their products and can take ready information whichever they want on click of button and they can share that information with their family and friends.

2.     Easy building Fan – They can actually calculate their brand following and liking towards particular product.

3.     Competitive Edge – As digital business creates very competitive market we can have check our competitors move also.

     

So marketing team has to keep some thing in mind before developing their marketing plan for particular brand because social media is two way communication between brand and customer using those brands they can write anything they wish about their brand.